UIMM — Metallurgy Union
The context
- Promoting the jobs of UIMM
- Highlight 4 job types (boilermaker, welder, technicians, machining)
- Recruit candidates for these 4 jobs that are complex to source, all over France
Objectives
- Boosting the reputation and traffic of the UIMM
- Broadcast and Optimize UIMM's jobs in these 4 job types precisely on multiple channels (Aggregators, SEA, Display and SMO)
Results
- Connected and tested multiple channels used by UIMM throughout the year.
- Saved several Hundreds hours in the posting process based on seasonality.
- Close to 200K visits generated on the UIMM candidate site since the golive in 2024
- Nearly 17000 applications in 12 months (2024) at a cost divided by nearly 3.5 compared to 2023.
- An automated and intuitive KPI dashboard to monitor the campaign.